The holidays are still in full swing here!
For those who love to laze about 💙, enjoy seafood with your feet in the water 🦪, for seasoned sailors ⛵ or those who prefer to keep their feet on dry land, amongst vineyards 🍇 and historic sites 🤩…. the great thing about the Gironde is that you don’t have to choose! The holidays carry on here!
A national and international re-launch campaign
SIBA is joining forces with 15 tourism partners in Gironde for a collective recovery campaign
Launched on 5 August across print, outdoor, digital and social media on a national scale, it will subsequently be rolled out across the main European markets with the support of’Atout France 🌍
Its objectives 🎯:
▶️Enhance the destination’s appeal,
▶️ Showcase the diversity of experiences on offer across the region,
▶️ Encourage last-minute bookings,
▶️ Support visitor numbers during the late season.
Have you seen it? Please do let us know what you think at communication@siba-bassin-arcachon.fr! And of course, please share it with your friends and family, your network or your customers!
This campaign is being jointly organised by: Nouvelle-Aquitaine Regional Tourism Board – Nouvelle-Aquitaine Region – Médoc Atlantique Tourism – Bordeaux Métropole – Gironde Tourism – Médoc Plein Sud Tourist Office – Bordeaux Wines – CIVB – Bordeaux Airport – CCI Bordeaux Gironde – Arcachon’s Bassin regional brand – Vendays-Montalivet Tourist Office – BORDEAUX MÉTROPOLE HOTEL CLUB (CHBM) – Contract for the Atlantic Coast destination.
In collaboration with the agency Omnicom and THE CHANGING ROOM.
